Friday, August 14, 2009

Apple tablet coming sooner than next year? Thanks to record labels?

"The Financial Times is reporting that Apple is planning on releasing the long rumored “iTablet” device much sooner than next year as more recent rumors were pinpointing as the release date. No, apparently thanks to EMI, Sony Music, Warner Music and Universal Music Group, Apple will supposedly be releasing this device sometime around September.

I know, this sounds ludicrous. I agree. What could some record labels have to do with Apple releasing the tablet of our dreams? Actually, who cares, as long as we get what we want, right?

The rumor states that Apple has been working with these record labels on a secret project, codenamed “Cocktail.” This project’s end-goal is to make buying digital music that much more irresistible to you. How will they do this? Better liner notes and video clips to accompany any album you might buy through iTunes. And these rumored liner notes would be more than just your standard band pics and lyrics. No no, not even just a PDF or two. It’s supposed to be engaging and interactive.

I remember something like this not really taking off too well. Remember CDs with extra content on the CD when you placed it into your computer? Sadly, most of these only worked on Windows PCs, but still. The idea didn’t work too well, and I don’t see this idea being much better. In the end, it’s the music you want, because you can listen to music while doing other things. You don’t necessarily want to be completely distracted by an interactive album app.

Still, if it gets the Apple tablet of my dreams into my hands quicker, I’m all for it. This particular rumor isn’t too detailed on specs. It briefly mentions a 10 inch screen and internet connectivity. That’s about it, but it does make one more point that I’d like to highlight. The article concludes by mentioning that Apple is hoping to succeed in a market where others have failed, namely, the tablet market. Might I remind the internet that this is what Apple excels at—making substandard products amazing".- Jake Gaecke.