Tuesday, August 25, 2009

5 Hottest In-House Hip-Hop Producers?


Forget buying $100,000 tracks from super-producers—the ability to self-produce beats in-house has become a financial and creative necessity for rappers. Shrinking budgets and little to no A&R involvement mean that artists who produce their own beats, like Soulja Boy and The Cool Kids, have a leg up. But for an up-and-coming rapper who doesn’t make their own music, the best move is to recruit someone you mesh well with to become your go-to in-house producer. Let’s not forget that most of today’s biggest hitmakers—from Timbaland to Swizz Beatz—earned their stripes as in-house producers before going on to find freelance success. See original story to see who the 5 are now.